Crisis Management refers to the strategic management of an event with the following 3 attributes: i) a direct threat to the community; ii) is a surprise; and iii) has a short decision time. Crisis management addresses threats pre – during & post event and consists of methods of response, clear definitions of what is a crisis, what are the triggers, response availabilities, and what communications will occur during and post event.
Crisis Management is usually conducted at a very high authoritative level within an organization. These high level decisions affect the resilience and sustainability of the Community throughout an event and the management of significant internal and external communications that protect the employees, clients and reputation of the Community. The credibility and reputation of the community and the people managing the event will be judges in the ‘Court of Public Opinion’, so appropriate crisis management and correct and timely messaging is very crucial.